BMW Group recently used MJF to 3D print custom keyfobs for unique MINI models.
Problem: MINI planned to release three, limited edition models. Since production for each model was limited to a few thousand units, developing new or custom parts was cost-prohibitive.
Solution: With the help of MJF, MINI quickly and affordably produced custom, 3D printed keycaps for each unique model.
Benefit: MINI increased value for a passionate group of buyers, by creating keyfobs that were unique to each model. MJF helped them go to market quickly and inexpensively, without molds or other expensive tooling.
Read the full case study here.
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